Electronic digital signage (EDS) systems can be daunting for the uninitiated, which is why all-in-one systems (media player, software and mounts built into the screen) can be a great way to get started. Obviously, they’re much simpler to deal with and are virtually plug and play.
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The outdoor environment presents a real challenge to keep delicate equipment safe and working. Wind and rain, snow and ice, broiling temperatures, and the occasional careless customer all combine to make keeping digital signage up and running a constant concern. To protect sensitive equipment from the hostile outdoor environment, ITSENCLOSURES offers the ViewStation outdoor QSR enclosure, which offers protective solutions for digital menuboards in drive-thru lanes.
The drive-thru lane is a crucial part to a QSR's business. Many brands are looking to digital menu boards to day part, incoporate dynamic video and upsell to their customers. ViewStation QSR was featured in QSR Magazine's Smart Chain July special section.
Installed LCD display enclosures in outdoor public locations, by the nature of their purpose, will be subject to incidental contact by users as well as pedestrian traffic in the immediate area of the installed enclosure. Enclosures may be freestanding or overhead mounted as is appropriate to allow the convenient observation of the content being broadcast by the enclosed LCD. Because these enclosures are in the pedestrian traffic space special care should be taken to ensure their...
To further cut down on fraudulent skiing and snowboarding, Mt. Bachelor has installed a television screen showing pictures of pass holders as they attempt to board the Pine Marten Express chairlift. Bachelor appears to be one of the first few ski areas in the United States to adopt the technology. The screen, insulated in a case, also tells lift-access employees at Pine Marten, currently the only lift that has a screen, if the skier or snowboarder...
More than a few customers could be seen mouthing the word, "Wow," as they walked through the electronic sliding door and gazed into the new prototype Wendy's restaurant that opened Wednesday in Columbus, Ohio.
The redesign, dubbed "ultra modern", features clean lines, bright lighting, rich colors and some of the top design concepts in the restaurant and retail industries. It is also among four building styles Wendy's will test in a multiyear strategy to reinvigorate the brand.
Outdoor displays for the drive-thru lanes present a variety of challenges for both manufacturers and operators. Readability is often compromised by weather, lighting, and other factors. Temperature is an especially important factor with exterior displays, and a temperature over 86 degrees can make the screen difficult to read. Cooling or heating the display can complicate the device and result in additional power use. Finally, maintenance can be cumbersome and costly.
ViewStation has recently been presented with a challenge from the transportation world by the Virginia Railway Express (VRE) project. VRE is a commuter rail service in Northern Virginia which feeds the Metro system in Washington, D.C. Working with International Display Systems (IDS) and VRE project electronics integrator, ViewStation participated in various site surveys as there are a number of stations
that are more modern and of standard design.
The growing popularity of electronic digital signage (EDS) has caused a major shift in how businesses communicate with their consumers. Companies now understand they can no longer rely on static advertising alone to get their message across. With more of these digital displays being installed in shopping malls, hotel lobbies, restaurants and on sidewalks and street corners, many sign shop clients are starting to take notice and maybe getting ready to embrace this evolving technology.
